Auto responder service is really a ‘must have’ service included in an Internet marketer’s box of tools. Together with your subscription for this on-line service, the marketer can put up a contact message to automatically be sent to his / her list each week to stay in touch with their subscribers.
Here are a few tactics I have discovered that work well:
When employing your auto responder to recommend the purchase of a service or product, you need to be careful the way you word your messages. Keep building on what your prospect’s problem is and how your service or product can solve that problem for them.
In your first email, welcome them and thank them for subscribing to your list. Let them know the benefits they’ll receive from you, such as: free ebooks, free audio recordings and free computer software. You’re getting them to truly like you and build trust. Don’t sell them anything in the very first email message.
In the 2nd email to your list, send them 2-3 links where they are able to visit sites to obtain free related products to your niche but, this time around, make your second and third links ‘affiliate links’ from other marketers’ websites you have joined as an affiliate.
They are still free products and services, such as: free membership to a website that provides many free items. You hide your longer affiliate link using tinyurl.com so you don’t tip them off. When they click on it (as they have become accustomed to do) they will go to the free membership site (or whatever item it is), get the free item and (hopefully) also buy one of the other items for sale.
In the 3rd email for them, send them 3 links where they are able to obtain a free software package, a totally free audio, or perhaps a free ebook. Again, you need to send them the 2nd and third link as a disguised affiliate link that you could earn a commission on.
This is the way you build your sales with auto-responder emails.
With each email message, make sure you are giving the client free information associated with the subject. It’s this that could keep them interested.
It is probable that, by the fourth email to your list, many people may have bought a few of the products and services available (i.e. those that are also offered by the free websites) and that you begin to see some commission payments enter your pay-pal account.
Remember, it’s a popular fact in marketing that visitors frequently need to be subjected to an offer seven times before they decide to purchase. Sales may begin slowly, but just getting it started is the biggest challenge.