Getting quality traffic to your website can be a difficult challenge and this is the biggest problem that face many marketers today.
If you ask any marketer what he would like most, he’ll probably tell you “more customers”. What often follows customers on a business wish list? More quality traffic to his website. There are great ways to increase quality traffic on your website. Have a look:
Submit all of your pages to the Google index – for free.
Using Google Search Console when submitting your URLs helps Google’s web crawler to do a more complete as well as efficient job of crawling your website.
Search Console also allows you to submit your pages to Google index, and it is mainly useful in making sure that you understand about all dynamically generated pages or URLs that aren’t adequately linked to your website.
However, note that submitting a page or pages to the index won’t influence your PageRank or guarantee inclusion, and is not a replacement for creating useful and compelling content.
It isn’t enough to produce good content and hope visitors will find it- you must be proactive.
Using social media channels when promoting your content is one of the best ways to increase traffic to your website. Twitter is the best for short, snappy (& tempting) links. Google+ promotion on the other hand can assist your website to show up in personalized search results & seem particularly efficient in B2B niches.
If you are a B2B product company, you may find great reaction with image heavy sites such as Instagram and Pinterest.
Create more content for your website
Content does not just mean the words found on your website’s pages. Content may take the form of how-to guides, blog posts, eBooks to teach your audience, whitepapers with facts and industry insights and many more.
It empowers your visitors with useful information to make them feel more comfortable turning to you for pieces of advice when they’re ready to become a client.
However, note that just writing a single blog post will not send tens of thousands of visitors to your site overnight. According to research, it takes just about 20 quality blog posts published regularly to start seeing considerable improvement on lead activity.
Guest blogging is one of the greatest ways to generate free traffic – you only have to invest in time to write a quality article. Contact the most popular blogs in your industry and find out if they can allow you write a guest post. Many website owners won’t have objections to having others write free content.
The above ways are some of the greatest strategies you can employ to increase quality traffic to your sites. Note that this may not happen overnight.