Email Marketing “Golden Rules”

Email Marketing "Golden Rules"

Today I’m going to talk about the “golden rules” of email marketing.

This article will teach you how to create a proper follow up, proper follow up is the key to owning a responsive list.

But most people get this wrong.

So I’m going to break down a list of rules you must follow if you want to get it right the first time…

1. Create “Micro Lists”

One super way to follow up with your customers  and make sure they are incredibly targeted to  whatever it is that  you’re trying to sell is to  create micro-lists for each of your products.

This way when you do follow-up you’re exactly on  target with your customers wants and needs.

2. Mail Regularly

Another important thing to remember is that you need to be sure you mail regularly.

Your prospects will tend to forget who you are if you don’t mail them on a regular basis with great cutting edge new content that may help them in your  niche.

Ideally, mail every 1-2 days for the first few days someone subscribes so that they get used to receiving
email from you and recognizing your name. Then every 3 days thereafter with a minimum of once per week.

Side note – when I say “mail”, I don’t mean to send 100% promotional emails. Send email that is of value too .

3. Monitor Trends

You need to be monitoring trends that are happening  in your industry and keep your customers up-to-date  on what’s new and exciting regarding your products.

4. Test

Another thing to do is low scale testing of your  e-mails before you roll them out to your entire  customer base.

Write your e-mail and only send it to a small portion  of your customer list to make sure that it converts  clicks before you send it to your entire list.

If it doesn’t work change it up a bit and try another  test until you get the ideal results, then blast it  out to your entire customer database.

5. Don’t Make Them Jump Through Hoops

Never send your *customers* to a landing page or a  “squeeze page” and make them opt in to get your info.

They are already on your e-mail list so why would you  make them subscribe again? Just send them directly
to the information you promised in your e-mail. The only exception is.. if you’re putting them on a “micro list”.

There you have it… 5 rules for effective email marketing. I’m only scratching the surface of ways that you
can increase your profits from your e-mail list.

Do you want to learn more about list building and email marketing? If yes then download this free report as it will reveal everything you need to know about list building and email marketing.

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