Today I’m going to talk about the “golden rules” of email marketing.
This article will teach you how to create a proper follow up, proper follow up is the key to owning a responsive list.
But most people get this wrong.
So I’m going to break down a list of rules you must follow if you want to get it right the first time…
1. Create “Micro Lists”
One super way to follow up with your customers and make sure they are incredibly targeted to whatever it is that you’re trying to sell is to create micro-lists for each of your products.
This way when you do follow-up you’re exactly on target with your customers wants and needs.
2. Mail Regularly
Another important thing to remember is that you need to be sure you mail regularly.
Your prospects will tend to forget who you are if you don’t mail them on a regular basis with great cutting edge new content that may help them in your niche.
Ideally, mail every 1-2 days for the first few days someone subscribes so that they get used to receiving
email from you and recognizing your name. Then every 3 days thereafter with a minimum of once per week.
Side note – when I say “mail”, I don’t mean to send 100% promotional emails. Send email that is of value too .
3. Monitor Trends
You need to be monitoring trends that are happening in your industry and keep your customers up-to-date on what’s new and exciting regarding your products.
Another thing to do is low scale testing of your e-mails before you roll them out to your entire customer base.
Write your e-mail and only send it to a small portion of your customer list to make sure that it converts clicks before you send it to your entire list.
If it doesn’t work change it up a bit and try another test until you get the ideal results, then blast it out to your entire customer database.
5. Don’t Make Them Jump Through Hoops
Never send your *customers* to a landing page or a “squeeze page” and make them opt in to get your info.
They are already on your e-mail list so why would you make them subscribe again? Just send them directly
to the information you promised in your e-mail. The only exception is.. if you’re putting them on a “micro list”.
There you have it… 5 rules for effective email marketing. I’m only scratching the surface of ways that you
can increase your profits from your e-mail list.
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